There’s always a great reason to use the Bidon Moustache: fill it with water, mirabelle plum juice or any drink that brings a smile, refresh yourself, hose down your mates, never run out of fluids because you know all the region’s fountains, grab some liquid at a stranger’s doorstep, have a sip everywhere, regret not putting ice in it before you headed out in the heat, quench your thirst, hand it to a mate who’s dry after 30 km, share your passion, ride farther, drink spring water or tap water, pick wild berries (brimbelles) by the roadside, leave the bottom for your pal, use it at work, use it on a hike, toast to the pleasure of riding, smile—and keep smiling… :-{D