Justine, our communication intern, is taking you to Terras De Bouro for our 2022 eMTB launch in Portugal.

This year Moustache is turning 10, and to be 10 means… let’s celebrate!!

To be 10 means not taking yourself seriously, sometimes being a bad student, thinking outside the box, being cheeky, laughing at everything, especially at yourself, having fun with your friends, keeping an open mind, having a touch of madness, smile, always smile… To be 10 means… let’s celebrate!

In mid-summer, we headed out for a weekend with our colleagues (it was for work), in the Aveyron in France. The reason behind this little trip is the release of our new TRAIL for which we wanted to get some images. As its name suggests, it’s our new e-bike for riding on… trails! Bingo. So, we decided to head south for warmer climes to explore the terrain around Millau. We got in touch with Paul Gayral who is the founder and guide for Enduro Session. Involved and very active in the creation and the upkeep of trails around Millau, Paul is a local, born and bred in the area, who knows the surrounding trails like the back of his hand and always has a smile on his face.

I don’t know about you but often when we look at social media and magazines, we tend to only see magnificent photos and most of the time we forget what’s gone into place to achieve this. In this article, I’m going to take you behind the scenes of my last Moustache shoot in the Dolomites for the launch of the GAME 2022. Before putting out a video, there is a long preparation and planning phase. First one must find a good idea and come up with the story to transcribe as best as possible the soul of the bike. Once the concept has been defined, we tirelessly search for the best spot, crossing our fingers that the weather will play ball and that there won’t be any unforeseen mishaps on the day itself…

Cold, wind and rain are the enemies of the cyclist. However, as a saying among regular cyclists goes, there is no such thing as bad weather, only bad gear ! That’s why we’re offering you a little help to equip yourself for riding in all conditions !

Limited to 100 pieces, the Sakew x Moustache balance bike is a co-produced limited edition where each copy is signed and numbered by French artist Sakew.

On the occasion of Movember, from November 22 to 26, two friends from Vosges draw a mustache trace on a (Moustache) tandem to raise funds for research against prostate cancer.

It’s a story of friends sharing the same values, “ride, explore & share” in a world where the car sits in the garage…