From the beginning, we have been convinced that it is possible to change our habits and leave the car in the garage, on Monday morning, and every other day of the week! Dive headfirst into the world of French electric bikes thanks to Moustache, through a universe where innovation and elegance high-five each other, and guess what? At Moustache, we are pioneers in this field!
The Vosgian DNA
Moustache is located in the Vosges, which has become the land of French electric bikes, our families, our values. We strongly believe that the strength of a company is above all based on its people. We founded ours on the complementarity of our skills. After starting with two people, Manu in charge of development and Greg on the commercial side, two Vosgian enthusiasts crazy enough to embark on such an adventure, we are now more than 180 people for the development and production of your bikes.
From an apartment in Rambervillers to the first production factory in Golbey, up to the Thaon-Les-Vosges factory, Moustache has continuously grown. Since January 1, 2019, Moustache has opened a new chapter. Our small Vosgian factory moved to new, larger premises to offer a better, more modern, and more fulfilling working environment with the aim of developing the best electric bikes. This new infrastructure also allows us to increase our production capacities to meet the growing enthusiasm for our brand. In 2023, it's also the construction of a brand new Moustache building! 3200 m² of additional space, 100% powered by renewable energies thanks to a roof covered with photovoltaic panels. It will also have a rainwater harvesting system and electric charging stations... All 100% Vosgian!
The Vosges have played an important role in the company's development and have had a significant impact on its philosophy and approach. Founders Greg and Manu drew their inspiration from the natural environment of the Vosges. The region offers diverse terrain, suitable for practicing [cycling] in all its forms, whether on mountain trails, hilly roads, or in the city. This heritage has influenced the design of our Moustache bikes.
Local assembly
Moustache embodies the bold spirit and ingenious design that define the French cycling culture. At the heart of the design and assembly of our bikes lies a deep respect for the environment and the desire to create sustainable mobility solutions with the aim of leaving your car in the garage. The two co-founders enthusiastically embraced the electric revolution, placing Moustache at the forefront of innovation in the electric bike sector. One of the distinctive features of our brand is its playful approach to design. Each model is imbued with a unique personality, highlighting the creativity of our engineers. The sleek lines and meticulous details emphasize the refined aesthetics of the bikes, while ensuring optimal functionality. Today, Moustache is a team of about ten research and development engineers whose goal is to create the best bikes for us each year, based on market trends and, of course, the French DNA of the brand.
Moustache bikes also stand out for their versatility. Whether urban bikes, mountain bikes, or utility models like cargo bikes, the diverse range adapts to the needs of different cyclists. French engineering guarantees an exceptional riding experience, combining comfort and maneuverability. Our commitment to sustainability is also reflected in the choice of materials. Lightweight and robust aluminum frames are designed to withstand the rigors of everyday life while minimizing the carbon footprint. This eco-responsible approach is emblematic of the French vision that aims to reconcile technological progress and environmental preservation.
Our expert dealers
Our network of local dealers embodies excellence in the electric bike sector. Founded on values of quality, innovation, and passion for sustainable mobility, we have built a network of strategic partners across the country; this choice results in a significant number of job creations in France. ;-{D
Our Moustache dealers are much more than simple points of sale; they are ambassadors committed to the brand's mission, sharing the vision of environmentally friendly mobility. They are also trained by our teams for each product of our brand and are up to date on every new development. Each partner is carefully selected for their technical competence, in-depth product knowledge, and commitment to customer satisfaction. They are also equipped to advise clients and guide them towards the perfect model according to their specific needs, thus ensuring impeccable after-sales service.
Our ambitions
Our ambition at Moustache goes far beyond simply manufacturing bikes. It is a determined quest to establish a legacy, a signature, in every model created.
The launch of “J” is not just the presentation of a new product, but rather the catalyst for a broader ambition: the reconquest of Made In France. It is a strategic approach aimed at bringing know-how back to our territory, to reassert our ability to create and produce exceptional goods locally. This model embodies much more than a simple means of transport; it represents a harmonious fusion between advanced technology and artisanal refinement. Resulting from an incessant pursuit of excellence, “J” carries within it Moustache's fundamental values, demonstrating a continuous commitment to innovation and quality.
By embarking on this quest, Moustache aspires to revive an artisanal tradition, to inject new energy into the French electric bike sector and to strengthen the reputation of Made In France on an international scale. The deliberate choice to focus this approach on French territory demonstrates the willingness to support the local economy and actively participate in sustainable development.
